#Kaleidoscope hair website full

I sourced many natural ingredients that promote blood circulation in the scalp to help with hair growth and overall hair health, such as Coconut Milk, Aloe Vera, and Castor Oil. ! Ingredients are a staple of any haircare, what types of ingredients did you source for your products? Marketing that is disruptive – instead of traditional marketing I opted into things like funny spoofs, remakes of music videos, driving an educational point of what our product does but in an entertaining way.

Being fiscally responsible was paramount – finding a better option for some of the things I may have purchased prior.You reopened your business in 2014, what were some business strategies you applied to the new salon? Taking over social by storm over the years was FUN because it let me be creative in my own unapologetic way. Learning to leverage social media while offering products that work was perfect synergy for growth. What started as something I was offering to my clients (I was a hairstylist for over 20 years”> became something that retired me from behind the chair. How would you describe your entrepreneurial journey to creating Kaleidoscope?Ĭrazy! That’s the best way to describe the whirlwind now known as Kaleidoscope. After that while in middle school and high school, I started doing my friends’ hair along with my own. He would let me play around with his hair all the time.

#Kaleidoscope hair website full

A fond childhood memory I have is sitting on my dad’s back with his head full of barrettes. Tell us about your relationship with your hair growing up?įrom a young age, around 7, I remember cutting and styling my dolls’ hair. We sat down with Jesseca to talk about her entrepreneurial journey, hair growth tips, and her relationship with her faith. Kaleidoscope is one of the fastest growing brands in the haircare industry, slated to double in size and door count this year alone – with new retail partnerships (CVS, Walgreens, Rite Aid, and more”> and a new, highly-anticipated haircare collection launching in March. The brand has received celebrity endorsements from Tina, Angela Yee, Monica, Christina Milian, and Blac Chyna to name a few. Her four staple products, including her best-selling Miracle Drops grew her multi-million-dollar business to legendary proportions and the rest is history.

In 2014, she re-launched her Atlanta Salon after experiencing a devastating fire and included her new product line Kaleidoscope Hair Products which were designed to help her clients who were experiencing hair loss due to weaves and color damage. Jesseca Dupart is a force to be reckoned with.